"I'm just not seeing your stuff on LinkedIn" with Ayo Abbas

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach. If you've been wondering why fewer people seem to be seeing your content, or whose content you've stopped seeing, this episode gives you the answers and a clear action plan.Key takeawaysLinkedIn organic reach is declining across the boardEngagement now matters more than reachBeing connected no longer guarantees visibilityHashtags are losing their role as content signalsComments can outperform standalone posts.Resources and linksBEMS roundup episode from end of 2025Reports on the 360Brew algorithmLinkedIn Post Performance Tracker and/or training [email protected] the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.Ways you can support this show Donate to help cover the costs for making this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.