"I'm Probably the Best Kept Secret of a Lot of Successful Entrepreneurs" | Ruby Lin

Ruby Lin signed her first client three days after her first ever Instagram post. A month later she had her first 5k month. Three months in, she hit 10k. She has never been consistent on social media. Before building her coaching business, Ruby was a founding team member of an AI startup that exited in 2022. She spent over a decade in sales - cold calling, door knocking, securing $10M+ in deals with brands like IKEA and UBC. When she started coaching, she didn't lean on content. She leaned on the sales skills she'd already spent years building. Her "Ruby Rants" series on Instagram became something of a cult phenomenon - fans watching 31 consecutive story clips at a time. She posted it when she felt like it. She still signed clients. In this episode, we revisit one of her earliest Instagram videos and talk about what actually drives sales when you're not showing up every day - and what gets lost as creators mature and "professionalize" their way out of the raw voice that built their audience in the first place.     TIMESTAMPS   (00:00) Introduction  (01:50) Inconsistency in Ruby's content (03:27) Growing the business despite being inconsistent (05:24) Creating 10k in the first 90 days (09:24) Different stages of Ruby's business  (12:40) Prioritizing Instagram (16:27) Who LinkedIn is for (and NOT for) (20:17) Novelty creates consistency  (21:48) Reviewing Ruby's past content  (28:43) Commenting on Ruby's past content (30:17) Bashing on your industry  (33:23) Critiquing your industry  (36:40) Advantages of taking your time  (38:32) Experimentation  (40:40) Being proud of your work  (42:21) Being a hidden gem (45:05) Actionable takeaways  (48:27) Free resource for entrepreneurs      CONNECT WITH RUBY LIN    Newsletter: https://bit.ly/bombassnews-cheryl-pod  [Private] Podcast: bit.ly/salesbrainpod  Instagram: https://www.instagram.com/rubysparks.co      CONNECT WITH CHERYL LAU   Website: https://cheryllau.com  YouTube: https://www.youtube.com/@cheryltheory  Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau WORK WITH CHERYL LAU   I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn't just another show in the feed - it's an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows   Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery CONTACT   Please email [email protected] for business inquiries.