IMC EPISODE 10: How Social Listening Drives Innovation with Tamryn Taylor | Unilever South Africa

In this IMC Series episode, we sit down with Tamryn Taylor, Head of Demand Creation, BWPC Unilever South Africa, to unpack how social listening has reshaped Unilever’s marketing strategy. With consumers constantly online, always informed, and increasingly vocal, the real competitive advantage is in listening, not just broadcasting.Tamryn shares how always-on listening uncovers cultural insights, inspires new product development, and allows brands to deliver solutions consumers didn’t even know they needed yet. If you’re building for relevance, not noise, this one’s essential.Watch, take notes, and rethink how you listen.Follow our guest: https://tr.ee/Cn2AjhFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #NextGenMarketing