Impact & Profit: Can Your Biz Do Both?

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand.In today’s episode, we dive into the powerful intersection of research, creativity, and purpose-driven business. We’ll explore how community engagement and equity-driven solutions are key to solving complex challenges like health equity, climate action, and education.Joining us today is Brandy Svendson, CEO, Creative Director, and Co-Founder of Be the Change Group. With over 20 years in public health and 30 years in creative industries, Brandy has dedicated her career to uniting diverse expertise to drive measurable change.Key Highlights:1. Be the Change Group: Uniting Research & Creativity for Impact: Brandy shares what inspired her to start Be the Change Group and the surprising aspects of leading a business that merges diverse skill sets.2. Scaling a Mission-Driven Business & Becoming a B Corp in Canada: The challenges and rewards of growing a B Corp in Canada and how B Corp status shapes Be the Change Group's success.3. Equity-Driven Community Engagement & Building Trust: How to co-create public health campaigns with communities and ensure equity is a lived process, not just a value.4. Real-World Impact & Tackling Complex Challenges: Brandy discusses a project like her cervical cancer work with global partners and how it reshaped her view of impact.5. Leadership Philosophy & Legacy for Canadian Business: How leading a purpose-driven business shapes Brandy’s growth strategy and the legacy she hopes to leave in advancing global equity.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.