impact ix. | Episode #008: Mit Fußball die Welt bewegen: Julia Farr über internationale Markenentwicklung beim BVB

from impact ix. · host Meik & Basti

Borussia Dortmund weltweit: Mit Julia Farr über Markenaufbau, Fußballkultur und Leadership in Asien Julia Farr ist Head of Asia Pacific bei Borussia Dortmund – und unser Gast in dieser Folge von impact ix.. Wir sprechen mit ihr über den internationalen Aufbau der Marke BVB, die besondere Rolle der 50+1-Regel in der Bundesliga und was echte Fußballkultur auch in Asien bedeutet. Außerdem erzählt Julia von ihrer persönlichen Reise vom VfL Bochum über den Jugendbereich bis zur internationalen Führungsrolle – und ordnet ein, welche Chancen in Formaten wie der neuen Fifa Club-WM liegen. Ein Gespräch über Strategie, Leidenschaft und Wirkung im globalen Sportbusiness.

Episode metadata supplied by the publisher feed · Published Jun 15, 2025

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impact ix. | Episode #008: Mit Fußball die Welt bewegen: Julia Farr über internationale Markenentwicklung beim BVB

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This episode was published on June 15, 2025.

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