Implementing Marketing Technology (Guest Marta James)
from Created For Marketers By Marketers Hosted by Billy Loizou
The topic we will be covering is “How To Successfully Implement Technology”; we will be discussing should you buy or build, the importance of strategy and the relationship between IT and marketing to deliver on the future state vision. My guest for today is Marta James - digital strategist, MarTech and CX leader. Marta has worked in several highly reputable companies including BetEasy, Toyota and Melbourne Airport, driving their digital and customer-centric transformation, MarTech and AdTech adoption and personalisation. Most recently delivered end to end the Salesforce Marketing Cloud implementation at Toyota to reinvent their 1:1 customer engagement approach. LinkedIn: https://www.linkedin.com/in/martajames/ Spotify: https://open.spotify.com/album/198GsVgwHgoas39b8TcPYp
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