Importance of Psychology in Digital Marketing

Technology is gradually seeping into every aspect of our lives, making us more and more dependent on technology. The outbreak of pandemics has turbocharged the digital transformation. Most of the consumers’ activities are moved to digital platforms. There is a massive shift in activities: - From physical shopping to online shopping - From dining out getting food delivered through apps - From going to the office to work-from-home - From traveling to different places to bringing the experience of other places in the home. Consumers’ online behavior is entirely different. That is why a marketeer needs to upgrade their consumers’ understanding. The importance of digital marketing has become extremely important. Digital psychology combines digital marketing with behavioral economics and psychology to uncover how people behave, specifically online. Knowledge of psychology gives a marketer an edge over others, which is precisely what Joy Abdullah and I will discuss in an upcoming episode. Joy Abdullah is a marketing guru. He has been helping his clients with his Triple M formula to achieve phenomenal growth.