EPISODE · Apr 20, 2009 · 34 MIN
Importance of Web Analytics with Jim Sterne
from LPO: Landing Page Optimization · host WebmasterRadio.FM
Author, eMetrics Online Marketing Summit organizer, and co-founder of the Web Analytics association (WAA) Jim Sterne discusses the importance of Web analytics and its relationship to landing page optimization. There is no reason to dig into data that is not actionable. The only reason to measure something is to measure and improve it.
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