Impossible Print Processes Every Packaging Designer Must Know | Ep 173

Learn more at https://www.sonderegger.ch Get your free How to Design Sustainable Packaging Guide here: https://idpdirect.com Manage your brand's packaging specifications here: https://specright.com Learn more about dissolvable papers and label stock here: http://smartsolve.com Connect with our host: Evelio Mattos: https://www.linkedin.com/in/eveliomattos/ This conversation is an exploration of the craftsmanship behind extraordinary packaging designs and structures that are changing the face of the industry. In this enthralling episode, listeners have the unique opportunity to uncover the world of precision and innovation with Dimitri and Bruno Sonderegger from Sonderegger AG. The Sondereggers challenge conventional design and structure norms, intriguing the audience with tales of laser engraving, micro embossing, and foiling. The episode unveils the history of their company, starting from the manufacture of x-ray envelopes to progressing into a niche market of high-quality print products. The dynamic duo emphasizes their philosophy of pushing past perceived limits to discover new possibilities in design and function. The artistry within their work is apparent through descriptions of their precise embossing techniques and their bold approach to experimenting with printing on unconventional materials. Their narrative is one of creativity, risk-taking, and relentless pursuit of the exceptional. Key Takeaways: * Sonderegger AG specializes in creating unique and high-quality print products, often employing advanced techniques like laser engraving, micro embossing, and hot foil stamping. * The company prides itself on pushing the limits of print and packaging design to discover what's possible and regularly goes beyond traditional boundaries to establish new standards. * Technological innovation is at the heart of Sonderegger AG, as they explore and combine traditional machinery with cutting-edge processes for groundbreaking results. * They have a history rooted in family tradition while being future-focused, translating into a rich understanding of the craft and its potential evolution. * Sonderegger AG values experimentation and collaboration with clients and designers, seeking out those willing to take risks to create unique and memorable