Imposter Syndrome Isn’t What You Think (And It’s Holding You Back) ft Denisa Feng

From High School Teacher to Store Owner: The Decision That Changed Everything.Thinking about a career change or wondering how to start a business while working full time?In this episode of Doing It Anyway, Jess sits down with entrepreneur Denisa Feng, founder of Hugh & Hyde, to talk about what it really takes to leave a safe career and build something of your own.Denisa’s journey didn’t start in business. After studying science and working as a high school teacher, she began a small ‘side hustle’ creating personalised gifts at markets and centre pop ups. What started as a passion project quickly grew into something bigger, eventually leading to the opportunity to open a brick and mortar store in the Hills.But the decision wasn’t simple.In this conversation, Denisa shares the behind the scenes reality of choosing between a stable career and taking a huge risk, navigating self doubt, learning the “unsexy” side of business, and building a brand that focuses on meaningful gifting and community.We also dive into the truth behind imposter syndrome, why discomfort isn’t always a sign you’re unqualified, and how to reframe fear as a signal that you're stepping into growth.If you’ve ever felt stuck between the life you should choose and the one you actually want, this episode will leave you thinking differently about risk, passion, and what’s possible.In this episode we talk about:• Leaving a secure career to start a business • Turning a side hustle into a brick and mortar store • The difference between self doubt and imposter syndrome • What founders actually learn behind the scenes • Why passion alone isn’t always enough to build a business • The importance of support systems and relationships when chasing big goals • Building a team and creating a strong workplace culture • Balancing ambition with reality when making big life decisionsThis episode is perfect for anyone in their 20s-30s navigating career choices, considering entrepreneurship, or trying to figure out what the next chapter of their life could look like.Sometimes the biggest opportunities appear when you’re not looking for them. The real question is whether you’re willing to back yourself when they do.Connect with me:Work with meInstagramConnect with Denisa:Instagram: @denisafeng_LinkedIn: Denisa FengHugh & Hyde: www.hughandhyde.com.au