Improving Business Through Fair Trade with Paul Rice

It was once thought that a company could be either profitable or sustainable, but not both. But as Paul Rice, CEO of Fair Trade USA, explains, the future of business is quite the opposite. With the rise of Conscious Capitalism and Conscious Consumerism, businesses will thrive by serving all stakeholders, including the environment and those at the very beginning of the supply chain. Learn more about your ad choices. Visit megaphone.fm/adchoices