Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic

Episode 69 of the The IAB Australia Podcast podcast, hosted by IAB Australia, titled "Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic" was published on August 4, 2019 and runs 22 minutes.

August 4, 2019 ·22m · The IAB Australia Podcast

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Summary

The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny,...

Episode Description

The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny, Director, Inventory Quality at Pubmatic, about transparency, bot fraud, supply path optimization and media quality-control. We delve into how the buy and sell sides can manage inventory and what technical tools exist (and are coming) to manage quality and reduce fraud.

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