In a Darwinian Tech Economy, CEOs Need Business Strategy Not Playbooks

Newsflash: your lifeboat has a hole in it. Oh, and that life vest you’re wearing—lol. It doesn’t help when you’re sinking into an ocean of lava. No, we’re not talking about the apocalypse, we’re talking about what it takes to make your company survive in 2024 and beyond. If you’re reaching for familiar growth tactics, you’re putting your company at risk and missing the opportunities embedded in times of uncertainty and change. Here’s the deal: the only reason your playbooks worked before is because everything worked up until a year ago.Smart business leaders see business strategy in chaos. They experiment and take risks to uncover unique opportunities to get ahead and they need their marketing and growth teams to supportFrom tactics to team-building, Devin and Margaret share insights on real-life examples and strategies to leave you reevaluating how (and if) you’ll pick up a playbook again.Jump into the conversation:(01:00) Oi with the playbooks already(11:00) Should you future-proof?(18:00) Playbooks & Building Teams(30:30) Wrapped in a bow?Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/