In-Depth Discussion on Structured Data & Schema with Jarno van Driel
An episode of the Search with Candour podcast, hosted by Candour, titled "In-Depth Discussion on Structured Data & Schema with Jarno van Driel" was published on August 4, 2025 and runs 76 minutes.
August 4, 2025 ·76m · Search with Candour
Summary
In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.Follow Jarno:Jarno’s website: https://invisiblegraph.com/LinkedIn: https://www.linkedin.com/in/jarno-van-driel-36a47075/Bluesky: https://bsky.app/profile/jarnovandriel.bsky.socialResources:https://withcandour.co.uk/blog/the-state-of-schema-in-2023-with-dave-ojedahttps://www.youtube.com/watch?v=TiT2bzTq91Yhttps://developers.google.com/search/docs/appearance/structured-data/sd-policies00:00 Introduction01:20 Welcome to Search with Candour02:57 Sponsor Message: Fat Joe04:39 Welcome Jarno van Driel06:22 The Evolution of Structured Data07:26 The Role of Schema.org and Community Contributions12:35 The Future of E-commerce and AI Integration13:20 The Importance of Structured Data in AI Mode15:32 Challenges and Misconceptions in Structured Data25:02 The Role of Structured Data in Knowledge Graphs28:04 The Competitive Landscape of E-commerce30:34 The Rise of TikTok as a Shopping Platform32:46 Different Types of Structured Data34:45 The Future of Structured Data and AI39:29 AI and Search: Bridging the Gaps43:01 Multimodal Search and Google Lens43:42 E-commerce and Structured Data46:43 TikTok E-commerce52:00 Structured Data's Internal Benefits01:02:02 Speakable Schema and Voice Search01:05:44 The Future of AI and Job Impact01:14:28 Conclusion and Future Guests
Episode Description
In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.
The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.
Follow Jarno:
- Jarno’s website: https://invisiblegraph.com/
- LinkedIn: https://www.linkedin.com/in/jarno-van-driel-36a47075/
- Bluesky: https://bsky.app/profile/jarnovandriel.bsky.social
Resources:
- https://withcandour.co.uk/blog/the-state-of-schema-in-2023-with-dave-ojeda
- https://www.youtube.com/watch?v=TiT2bzTq91Y
- https://developers.google.com/search/docs/appearance/structured-data/sd-policies
00:00 Introduction
01:20 Welcome to Search with Candour
02:57 Sponsor Message: Fat Joe
04:39 Welcome Jarno van Driel
06:22 The Evolution of Structured Data
07:26 The Role of Schema.org and Community Contributions
12:35 The Future of E-commerce and AI Integration
13:20 The Importance of Structured Data in AI Mode
15:32 Challenges and Misconceptions in Structured Data
25:02 The Role of Structured Data in Knowledge Graphs
28:04 The Competitive Landscape of E-commerce
30:34 The Rise of TikTok as a Shopping Platform
32:46 Different Types of Structured Data
34:45 The Future of Structured Data and AI
39:29 AI and Search: Bridging the Gaps
43:01 Multimodal Search and Google Lens
43:42 E-commerce and Structured Data
46:43 TikTok E-commerce
52:00 Structured Data's Internal Benefits
01:02:02 Speakable Schema and Voice Search
01:05:44 The Future of AI and Job Impact
01:14:28 Conclusion and Future Guests
Similar Episodes
May 12, 2021 ·1m