In the Spotlight - 1 - Ruvi Kitov - In the Spotlight

What this episode covers

Dive into the essence of value selling with Ruvi Kitov, former CEO of Tufin, in this enlightening episode of the "Value Sales Fireside Sessions", hosted by Roi Carmel. Ruvi shares his 20 yr journey from founding Tufin to becoming a key advisor and investor, focusing on the pivotal role of value selling in transforming sales strategies. Discover the challenges of scaling sales teams, the importance of aligning with customer needs, and the future impact of AI on sales. This session is a must-watch for sales executives and entrepreneurs seeking to elevate their sales approach and achieve lasting business success.

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Frequently Asked Questions

How long is this episode of In the Spotlight?

This episode is 26 minutes long.

When was this In the Spotlight episode published?

This episode was published on November 3, 2025.

What is this episode about?

Dive into the essence of value selling with Ruvi Kitov, former CEO of Tufin, in this enlightening episode of the "Value Sales Fireside Sessions", hosted by Roi Carmel. Ruvi shares his 20 yr journey from founding Tufin to becoming a key advisor and...

Can I download this In the Spotlight episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.