In the Spotlight - 4 - Genady Rashkovan

Join us for another insightful episode of our "In the Spotlight" series, where our CEO engages in an enlightening conversation with Genady Rashkovan, Global VP at Tricentis. In this session, we explore the evolving landscape of customer experience (CX) and the critical role of value realization in today's SaaS-driven business environment.Genady Rashkovan, with his 25-year journey in customer-facing roles, shares his unique perspectives on the objectives of CX organizations and the future of Customer Success Manager (CSM) roles. As a TSIA advisory board member, Genady brings a wealth of industry knowledge to the discussion.In this candid conversation, Genady delves into:- The top objectives for CX organizations and their maturity journey- The importance of differentiating between happy customers and successful customers- Challenges in the sales-to-CS handoff and strategies to overcome them- The role of technology in scaling customer success efforts- The evolution of CSM roles and the need for industry expertiseFrom the importance of creating positive product sentiment to the need for cross-functional collaboration, this session is packed with valuable insights for anyone looking to enhance their customer experience strategy and drive value realization.About Our Guest:Genady Rashkovan: Global VP at Tricentis, responsible for end-to-end post-sale customer experience. With extensive experience in CX, CS, services, and support, Genady is passionate about driving value realization and enhancing the customer journey.