Inauthentic Marketing: How NOT to Do It

James overcomes his disappointment in Pat’s despoilment of the GU Clubhouse in order to launch an investigation into marketing to & by creatives. We discuss the point of marketing, bring up examples of people whose marketing “works,” and arrive at the four key determinants of our own interest in working with someone: credibility, competence, vulnerability, and genuineness (or authenticity). If your marketing isn’t landing, your funnel is busted, or you’re struggling to figure out who to work with, this segment is for you!Leave Us a Comment!(Hop on over to the segment web page to leave a comment.)* What’s your biggest turnoff in marketing?* If someone says they will make you a billionaire, do you believe them?* When you’re being marketed to, what do you find are the keys to making you want to work with / buy from somebody.Segment Links:James Buchanan on Harvesting Better Ideas (his process for ghostwriting)—Creative Mornings. Full of great wisdom and practical steps! https://creativemornings.com/talks/james-buchanan/1The Rise of Fake Gurus—wonderfully dramatic!Artist Kath Montstream—website https://www.kmmstudio.com/Kath’s interview with the Gifted Underachievers: https://giftedunderachievers.substack.com/p/interview-kath-montstreamTrainer and Legit Guru Sean Casey:Thanks for listening to Gifted Underachievers! This post is public so feel free to share it.If you aren’t already a subscriber, we’d love to have you in the GU Clubhouse! No spam, unsubscribe any time. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit giftedunderachievers.substack.com