Increasing repeat orders and subscriptions for Shopify CPG brands with Harry Willis (Dir. of Partnerships & BD, Relo)

Harry Willis, Director of Partnerships and Business Development at Relo, joins Retention Chronicles to discuss increasing repeat orders and subscriptions for Shopify CPG brands. For Shopify and Shopify Plus brands, it can be difficult to know how to exactly tailor your customer experience when trying to motivate your customers to purchase more with you. Decisions like which day to target, which product to cross sell, who to show something to, and so many others are difficult to make without data and predictive analytics.  Harry WIllis, Director of Partnerships and Business Development at Relo, explains how Shopify brands are building their customer experience with the smartest tools around and how they’re hurdling the biggest retention challenges of the year.  For instance, one problem brands face is with increasing reorders and cross sells is that different products have different reorder times. But with product and customer tendencies, Shopify merchants are working around this with predictive analytics and making sure that their email marketing and SMS marketing is well-placed based on that order.  This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we’ll send your free design right to your inbox! Episode Timestamps: 6:00 CPG brand retention strategies using data analysis.  11:43 Personalized reorder reminders and cross-selling using Shopify data.  17:07 Using Klaviyo's predictive analytics for cross-selling and replenishment.  21:44 Using AI to optimize subscription marketing.  27:19 Using Klaviyo and Malomo to increase repeat orders and subscriptions for DTC brands. 32:48 CPG subscription-based brands and problem-solving.