Increasing User Engagement: How one company tested its site navigation and increased clickthrough by over 35%

from MarketingExperiments.com Web Clinic Podcasts

For many organizations, site engagement is one of the most effective indicators of quantifiable conversion potential that is monitored by analytics. What if you could more effectively influence visitors' actions on your website? In this Web clinic replay, our research team will reveal three proven tactics that can boost engagement on your website as well as a case study demonstrating how one company tested navigation structures, resulting in a 35% increase in clickthrough rate increase.

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This episode was published on February 11, 2015.

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