EPISODE · Sep 10, 2025 · 6 MIN
Incremental Attribution Explained
from The Pubcast with Jon Loomer
Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.
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Incremental Attribution Explained
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This episode was published on September 10, 2025.
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