Incremental Attribution Explained episode artwork

EPISODE · Sep 10, 2025 · 6 MIN

Incremental Attribution Explained

from The Pubcast with Jon Loomer

Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.

Episode metadata supplied by the publisher feed · Published Sep 10, 2025

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Incremental Attribution Explained

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This episode is 6 minutes long.

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This episode was published on September 10, 2025.

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Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and...

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