Indeed’s Jessica Jensen: Using AI to Elevate Employer & Candidate Experience Strategies

This episode features an interview with Jessica Jensen, Chief Marketing Officer at Indeed. She is responsible for brand, communication, product, and acquisition marketing globally. Prior to Indeed, Jessica served as CMO at OpenTable and led B2B marketing for Facebook, Instagram, and Messenger. She also held leadership roles at Apple and Yahoo!In this episode, Kailey sits down with Jessica to discuss the innovation of matching technology, pay transparency, and elevating employer and candidate experience strategies with AI.-------------------Key Takeaways:When trying to find the right candidates for the right jobs, matching technology is imperative. It is able to employ deep specificity and find job seekers with stand-out qualifications and certifications. This technology also improves close rates on the employer side and personalized experiences on the candidate side.Having data that is structured, accessible, governed, and used with human insight enables the right access for the right teams and that it’s used appropriately. You can avoid broken data pipelines and governance issues by being intentional about where the data lives and who has access to it.When implementing AI, it’s critical to have humans in the loop to snuff out biases. Relying solely on what AI produces can lead to imagery and descriptions that are not inclusive of humanity, and will further replicate problems in our society.-------------------“We have to be the ones who control the machines. Ensuring that we are creating the imagery and the descriptions that are inclusive of humanity and not just relying on what AI pulls and chews up and spits out, is something that we're really investing a lot of energy in. I really hope that companies are thinking very critically about that because if we let AI run rampant, it will reproduce the problems in society.” – Jessica Jensen-------------------Episode Timestamps:‍*(03:11) - Jessica’s career journey‍*(06:51) - Trends in the customer experience journey at Indeed*(10:53) - How Indeed is using AI to elevate employer and candidate experience strategies*(17:28) - How Indeed uses matching technology to find candidates for employers*(27:44) - How Jessica defines “good data”‍*(35:42) - An example of another company doing it right with customer engagement (hint: it’s TurboTax and Virgin America)*(42:00) - Jessica’s recommendations for upleveling customer experience strategies-------------------Links:Connect with Jessica on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today’s digital-first economy, being data-driven is no longer aspirational. It’s necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.