Indianna Roehrich - Skin, Screens, and Startups

Indianna Roehrich has built a reputation as a sharp entrepreneur with an intuitive sense for where innovation meets necessity. Her latest venture, Tomorrow Today Beauty, tackles a modern skincare problem few had considered: the impact of blue light on our skin. After a decade running Simply Social, a social media agency, she found herself constantly in front of screens and started questioning what that exposure might be doing to her skin. The search for answers led her to create a skincare brand designed to protect and repair from the effects of high-energy visible (HEV) light.In this conversation, Indianna shares her journey from running an agency to launching a product-based business and why she took the leap into the world of beauty despite having no prior experience in the industry. She reflects on how her background in social media and modelling shaped her approach to branding, product development, and marketing.With a bold move to New York, Indianna has embraced the fast-paced environment of the US market, where things move quickly, and ambition is met with opportunity. She talks about testing her products in one of the world’s most competitive beauty spaces, securing her first retail stockist in Manhattan’s Happier Grocery, and her strategic choice to focus on major retailers rather than spreading the brand too thin.Funding a startup is always a challenge, but Indianna has self-funded her brand through Simply Social’s success. As offers for investment roll in, she remains intentional about choosing the right partners, focusing not just on financial backing but on alignment with her long-term vision. She also shares the mindset shifts that have come with being a second-time founder—making decisions faster, prioritizing what moves the business forward, and understanding the power of resilience.If you’re interested in the intersection of beauty, technology, and entrepreneurship, this episode is an inspiring look at the work behind building a brand that’s ahead of the curve.Find out more about Tomorrow Today Beauty at tomorrowtodaybeauty.com.