India's First Organic Makeup Brand Gets ₹1 Crore on Shark Tank | Ruby’s | FOWR16 Ragini Varma

In this episode, we sit down with Rubeina, the founder of Ruby's Organics - India's first certified organic makeup brand that secured ₹1 crore on Shark Tank India. From her journey building a clean beauty brand to insights on the beauty industry, this conversation offers valuable lessons for entrepreneurs and beauty enthusiasts.Why You Should Watch:- The difference between clean and conventional beauty products- How Ruby's Organics went from idea to Shark Tank success- Inside the ₹1 Crore deal with Kunal Bahl- Celebrity brands analysis: Kay Beauty, 82°E, Hyphen- Understanding ingredient transparency in beauty products- The real cost of launching a beauty brand in India (2026 edition)- Product market fit strategies that work- Founder-led marketing insightsDon’t forget to like, comment, and subscribe to FyndOutWithRagini for more deep-dive conversations with leaders shaping the future of business.Time Stamps:(00:00) – Precap(01:32) - Rubeina’s Introduction(03:25) - Clean Beauty is Real Beauty (05:14) - Story of Ruby’s Organics Origin(06:52) - Horror Makeup Story(07:49) - Silence as Consent in Beauty(08:36) - First Product of Ruby’s Organics(10:22) - Basics to Launch a Makeup Brand in India(11:45) - Rubeina’s Experience Building Ruby’s(12:50) - How to Start a Beauty Business in 2026(13:42) - Finding Your Product Market Fit(14:53) - One Metric to Study for Brand Growth (16:05) - Best Selling Product of Ruby’s(17:00) - New Product Launch(18:21) - Her Experience at Shark Tank (22:37) - Rubeina’s Favourite Shark(23:39) - Kunal Bahl’s One Crore Deal(25:27) - Going on Shark Tank Helps(27:06) - Which Brands to Trust(29:24) - Is It Easy to Launch a Beauty Brand in India(31:34) - We Bet You Didn’t Know This(34:02) - How to Stay Relevant Today(35:02) - Millennial vs Gen Z Customers(36:19) - Teens Using Makeup(38:13) - 3 Ingredients to Research When Buying Makeup(39:34) - Educating Consumers on Makeup(41:49) - Katrina’s Kay Beauty43:00 - Deepika’s Brand(43:58) - Kriti Sanon’s Hyphen(45:37) - Global Brands Coming to India(46:22) - Rubeina’s Favourite Influencers in Beauty(48:26) - Benefits of Founder Led Marketing (52:23) - AI in Beauty53:59 - Glam AR by Fynd(54:28) - Future of Skin Analysis Tools(55:14) - Platforms You Can Purchase Ruby’s Organics On(55:26) - Will Rubeina Sell Ruby’s Organics to Nykaa(56:11) - Why Not to Start a Beauty Brand(57:46) - Difficulties Being a Solo Woman Founder(59:47) - The Internet Wants to Know(1:04:31) - Rapid Fire with Rubeina(1:06:32) - Biggest Beauty Myth in India(1:07:19) - What Will Rubeina Never Compromise On(1:07:48) - Advice from Rubeina(1:08:47) - Closing & Thank YouCatch the entire series on our YouTube channel – new episodes every Friday!Links:Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithragini/Fynd Out Clips Instagram: https://www.instagram.com/fyndoutclips/Ragini Varma Official: https://www.instagram.com/raginnivarma/YouTube: https://www.youtube.com/@FyndOutwithRaginiAbout Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.