Industry Dive x Chelsea Ennis: Scaling Impactful Design

This one’s for all the creatives and marketers out there who’ve ever had people think that all they do is “arts and crafts.” As we know, it’s so much more. Design departments can no longer be underestimated as they touch nearly every aspect of a business. As brand touchpoints continue to multiply exponentially, each moment needs to be thought through on a visual and emotional level. Industry Dive’s creative director, Chelsea Ennis, has helped grow the design department to prove, with no uncertainty, how valuable creative output can be. In this episode, we talk with Chelsea about what it took to scale the design department, prove that it was worth the effort, and how she led her fast-growing team throughout the process. Having worked with brands like Target, Home Depot, Twitter, and IBM, Chelsea got her start at digital agency Group SJR as a graphic and web designer. She eventually found herself at Industry Dive, where she helped build up a talented design team that works with brands to tell better stories. Over her career her skills spread the gamete, from design project management, leading and scaling creative teams to and marrying the design strategy with business needs. All of which shaped her into the creative director that she is today.