Influence Weekly The Takeaway #80

BuyMeACoffee to get updates on where I’m drinking coffee. The Best Thing Mary Meeker’s annual Internet Trends Report 2019Why does this matter to Influencer Marketing? Because we're all working on the internet. * Internet ad spending accelerated in the US, up 22 percent in 2018. * Americans are spending more time with digital media than ever: 6.3 hours a day in 2018, up 7 percent from the year before. Most of that growth is coming from mobile and other connected devices. * Faster wifi and better phone cameras have encouraged a surge in image taking. More than 50 percent of Twitter impressions now involve posts with images, video or other media; Twitter used to be text-only. Editor’s Choice Takeaways Last Week’s Talking Points was hosted by The Goat Agency. * If you want to host Talking Points then reply to this email. Facebook enhances Level Up program for emerging game streamers * Facebook said that 77% of 18- to 34-year-old console gaming buyers identify themselves as gamers. Gaming has become an intensely social activity with 64% of 18- to 34-year-olds surveyed saying that playing with friends or meeting new people is what makes gaming great. The most popular social media networks each year, gloriously animated * The dominance and influence of the current crop of social media platforms also tends to distort our memory. It’s hard to remember a time when Facebook wasn’t a behemoth – but it did exist and wasn’t all that long ago. Estee Lauder's Financial analysis reveals amazing insights into the beauty industry. * At Clinique, more than 80% of media spend is in high ROI channels like digital, influencer activations, and consumer experiences, reducing the cost of customer acquisition by 30%. * Twenty years ago Korea was an emerging economy, yet now boasts the largest per capita female spend on prestige beauty. * A decade ago the average woman used 2-5 lipsticks in her daily routine. This has increased today to 5-10 lipsticks. * In 2015, department stores accounted for 74% of total sales and have since declined to around 50%. What’s Not In the Newsletter Cannes Lions Are you at Cannes? Send over your takeaways. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit influenceweekly.substack.com