Influence Weekly The Takeaway #82

Welcome to the audio version of Influence Weekly created by your editor, Andrew Kamphey This week’s issue #82 is here: https://us12.campaign-archive.com/?u=ce8a5e698082549514fb4fde2&id=9d5c3568fa I’ve written some show notes below. Fashion Influencer Survey * Influencer’s Influencer: Aida Domenech - @Dulceida * Pinterest Ranks 2nd for favorite social media platform for inspiration and ideas * 3rd was 21 Buttons, new to me. * Most popular Male Influencer: @Princepelayo The State of Instagram Marketing 2019 - Part 4: Instagram Analytics * In response to the question ‘How useful do you find Instagram’s native analytics data for your strategic planning?’, the majority indicated that they’re only ‘Somewhat’ useful for their purposes. * Exactly why I created CreatorGrowthLab.com Brands are putting 'Instagram content' on their own sites * According to Curalate, when brands bring Instagram or lifestyle content to their website, consumers spend 250 percent longer on the site. And consumers who view the content convert at a 140 percent higher rate than shoppers who don’t. Transgender Creators Find A Home On YouTube But Challenges Remain. * Creator Reed Wetmore said YouTube has been a “lifeline” for the trans community. * Darnell Motley, researcher for LGBTQ health at the University of Chicago’s Ci3 initiative, is concerned that demonetization could discourage trans creators from continuing their work on the platform. * Ash Hardell: “For YouTube to age restrict a video, it cuts [young people] off from important education,” * Ty Turner, a trans creator, said YouTube was where he learned “what being trans was in the first place.” * Aaron Ansuini, a trans creator who discusses disability, mental health and art on his YouTube channel, said posting on the platform has helped his self-esteem and confidence. * YouTuber Kat Blaque says “Being monetized is a blessing, it’s not a guarantee,” YouTube Invests In Augmented Reality For Beauty Influencers * In testing, YouTube found that 30% of viewers tried the AR Beauty Try-On feature and spent roughly 80 seconds virtually trying on lipstick colors. MAC Cosmetics will be the first brand to use the AR Beauty Try-On. Steller's Travel Influencer Digital Tour Leaves Irish Eyes Smiling * Content for the updated experience, A Digital Day in the Life of Ireland, was shot on April 28, led by a group of prominent non-Irish social-media influencers whom Steller recruited through CreatorIQ, a Los Angeles influencer-marketing platform that tracks millions of influencers and the performance of their deals with brands. Instashop: How Instagram wants to ‘connect the dots’ from users to retailers * Adam Mosseri stressed that shopping was a long-term plan that would require significant infrastructure. Instagram needed to work with payments providers in each country, for example. Buyer-protection features and inventory systems management integration would also need to be introduced, he said. Headlines of the Week * Bytedance gathers 1 billion monthly users across its apps * Cameo Raises $50 Million In Series B, Has Hosted 275,000 Video Shoutouts In 2 Years * Takumi Expands to 8 countries, adding 5 new countries. The Headline that Didn’t Make the Cut this Week * The influencer's Surprise wedding... deck attached. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit influenceweekly.substack.com