Influencer Africa
from The Sole Chronicles Hosted by The Sole Chronicles
Influencer Africa was a virtual forum that served as a platform for brands, marketers and influencers to explore trends, best practices and successful case studies of influencer partnerships as well as highlighting opportunities for influencers to best take advantage of their social platforms and online communities, navigating negotiations and the role brand partnerships play in the new normal. Influencer Africa was produced by The Sole Chronicles co-host, Muhammida El Muhajir through the digital marketing agency, WaxPrint Media. Co-host, Nekeda Newell-Hall, closed the program as the keynote speaker sharing her expertise working in entertainment and influencer marketing for 20+ years including launching Nike's micro-influencer program which saw the likes of Lala Anthony and Ludacris early in their careers. Special guest on this episode is M.anifest, a Ghanaian hip hop artist who joined for a one-one-one conversation to discuss his partnerships with brands such as Visa, Martell and Absa Bank.
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