Influencer-Marketing

from Offshore · host Dr. Stephan Bücker

In dieser Episode geht es um die Frage, ob ein privates Posting auf einem Social Media Kanal einer Kennzeichnung als Werbung bedarf, selbst wenn der Handelnde hierfür keine Gegenleistung erhalten hat. Ich setze mich mit den in der Presse vielfach diskutieren Entscheidungen zu den Postings der Influencer Vreni Frost (Landgericht Berlin, Urteil vom 24.05.2018 - 52 O 101/18), Pamela Reif (LG Karlsruhe , Urteil vom 21.03.2019 - 13 O 38/18 KfH) und Cathy Hummels (LG München I, Urteil vom 29.04.2019 - 4 HK O 14312/18) sowie deren Folgen auseinander und stellt die Frage, ob die Folge der Entscheidungen eine Sozialisation der Privatsphäre ist.

Episode metadata supplied by the publisher feed · Published Dec 6, 2019

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Influencer-Marketing

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