Influencer Marketing als erfolgreiches Mid-Funnel Instrument | Mit Julia Köllges & Carina Aprojanz

from Marketing Pioneers · host Daniel Distler

🚀 Podcast-Highlight: Telekommunikationsexpertise & geballte Frauenpower von Vodafone! Julia Koellges (Head of Online Sales) & Carina Aprojanz (Senior Online Marketing Manager) geben in der neusten Folge der "Marketing Pioneers" spannende Einblicke in die Welt des Vodafone Online Marketing Mixes insb. in den Mid-Funnel💡: ➡️ Wie man ein Commodity-Produkt wie die SIM-Karte emotional differenziert – statt nur „19,99€ Banner" auszuspielen. ➡️ Was sich bei Vodafone hinter dem Begriff Brandformance verbirgt & wie man reagiert, wenn der Lower Funnel zu teuer wird. ➡️ Wie ein kreativer Mid-Funnel aussieht und wie dieser bei Vodafone initial über die bekannte OMR-Kooperation & folgende Influencer-Tests entstanden ist ➡️ Erfolgreiche Cases: 🎤Gemischtes Hack, 🎸Tokio Hotel, ✨Carmushka. Darüber hinaus sprechen wir über KPIs, Influencer-Selektion (Fun Fact: viele Influencer sind selbst Vodafone-Kunden) & sogar die erste KI-Influencerin.

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Influencer Marketing als erfolgreiches Mid-Funnel Instrument | Mit Julia Köllges & Carina Aprojanz

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