EPISODE · Jan 16, 2023 · 25 MIN
Influencer Marketing in a Recession: Strategies for Success, with Amisha Gandhi
from B2B Growth · host Sweet Fish
In this episode, Benji talks to Amisha Gandhi, the SVP of Marketing at Tipalti. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it?Discussed in this episode:The common mistake in thinking influencer marketing is for social onlyFull funnel influencer marketing examplesHow ABM & influencer marketing can work in tandem
What this episode covers
In this episode, Benji talks to Amisha Gandhi, the SVP of Marketing at Tipalti. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it?Discussed in this episode:The common mistake in thinking influencer marketing is for social onlyFull funnel influencer marketing examplesHow ABM & influencer marketing can work in tandem
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Influencer Marketing in a Recession: Strategies for Success, with Amisha Gandhi
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