Influencer Marketing in a Recession: Strategies for Success, with Amisha Gandhi

In this episode, Benji talks to Amisha Gandhi, the SVP of Marketing at Tipalti. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it?Discussed in this episode:The common mistake in thinking influencer marketing is for social onlyFull funnel influencer marketing examplesHow ABM & influencer marketing can work in tandem