Influencer Marketing Strategy with Bilal Kaiser of Agency Guacamole

In this episode of Dose of Social, we sit down with Bilal Kaiser, founder and principal of Agency Guacamole, as he shares what it really takes to execute influencer marketing and event strategy that actually drives results. With his agency celebrating 10 years in business, Bilal walks us through how influencer mailers, strategic sampling, and experiential events fit into a modern marketing mix—especially in the beauty and lifestyle space.We unpack what separates thoughtful seeding from “spray and pray,” how to set realistic ROI expectations, and why storytelling—not just packaging—makes a mailer stand out. Bilal also dives into how events have evolved post-COVID, how brands can create truly shareable moments, and why community management is critical after the event ends.If you’re a brand navigating influencer marketing or an entrepreneur building in a fast-changing space, this episode is packed with practical insights.Here’s what we’re diving into:The four core types of influencer programs (ambassador, paid, seeding, UGC scale)Strategic sampling vs random product giftingHow to find and vet creators (and when to work with “overnight influencers”)What makes a PR mailer stand out in a crowded marketExtending the life of an event through digital strategyEntrepreneur lessons: knowing your value, building your network, and staying nimbleConnect with Bilal Kaiser:Agency Guacamole: https://www.agencyguacamole.comInstagram: https://instagram.com/agencyguacamoleBilal’s Instagram: https://instagram.com/bilalkaiserLinkedIn: https://www.linkedin.com/in/bilalkaiserB.L.N.D. (Beauty, Lifestyle & Nurturing Diversity):https://www.agencyguacamole.com/blnd-beauty-lifestyle-nurturing-diversity-inclusionConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!