Influencers as an Engine for Success with Conor Cochrane

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In the penultimate episode of series 9, I had the pleasure to speak with Conor Cochrane from Icon Management, a bespoke management company helping influencers and businesses work together for mutual benefit and business success.We talk about:How a content creator becomes an influencer.Micro influencers vs bigger influencers, and their impact.How to leverage influencers for business success.In this week’s bonus content, available exclusively on YouTube, we delved into the ongoing issue of negativity towards influencers. We discuss why this negativity exists, and how we can steer away from this and instead leverage influencers’ reach and talent for business success.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInIcon Management:WebsiteInstagramConor Cochrane:LinkedIn Hosted on Acast. See acast.com/privacy for more information.