Influencers in Agriculture: Hype, Value, or Something in Between?

In this debut episode of The Agri-Works Podcast, we explore one of the most debated topics in agricultural marketing: influencer partnerships. Marketing consultant Sandy Kirkpatrick questions the value and accountability behind influencer activity in ag, while creative lead and podcast host Lizzy McLaughlin argues there is a place for it when it’s done strategically and transparently. Together, they unpack the tension between reach and authenticity. And what real influence looks like in a sector built on trust.