Influencers in B2B? Too little too late, or a risk worth ...

Q: How long is this episode of B2B Growth?

This episode is 22 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on January 23, 2024.

Q: Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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What this episode covers

On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust?Discussed in this Episode:Leadership and Creativity in B2B MarketingCreating value driven content without CTAsInfluencer marketing and building trust in 2024Influencer marketing strategies and best practicesConnect with us: Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

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