Influencers in Food: A VC's Perspective on the Latest Trend w/ Clément Helinckx

Huge thanks to Yariv Ganor Startup Psychologist for sponsoring this episode. If you are a founder, learn how Yariv works with founders to provide support throughout the startup journey by booking a free consultation with him today: https://link.foundersunpluggedpodcast.com/EMQp ----------------------------------------- This is Part Two of Greg's conversation with Clément. Watch Part One here: https://youtu.be/wf3HC6arJpA Greg and Clément delve into the evolving food and beverage industry, examining the influence of social media personalities, challenges in consumer choices, and the importance of convenience and innovation in staple foods. Clément shares insights on pet food, highlighting the balance between quality and affordability, while also addressing the multifaceted role of founders in shaping consumer products, the impact of product presentation, and investors' responsibilities in capital allocation. They explore food tech innovation, sustainability, lab-grown meat, climate change's effect on ingredient sourcing, and the social responsibilities of food production, concluding with Clément's advice on pitching to investors. Chapters 00:00 Influencer Impact on Food and Beverage Trends 05:50 Navigating Health and Nutrition Concerns 12:11 Consumer Choices and Market Dynamics 18:02 The Role of Convenience in Food Choices 24:08 Innovations in Staple Food Categories 29:55 Pet Food Insights and Consumer Behavior 36:00 The Impact of Founders on Consumer Products 41:58 Investor Responsibilities and Challenges 49:12 Navigating the Lab-Grown Meat Landscape 57:06 Social Responsibility in Food Production Follow Clément on LinkedIn here: https://www.linkedin.com/in/clement-helinckx/ Checkout DLF Ventures here: https://www.dlfventure.com/ Want a 1-hour free advisory session with me, Greg McCallum? 👇👇👇👇👇👇👇 https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c7ed45d8-c8fe-4b6a-9eda-d062fd02c9ad