INMJ

SHOW NOTES: INMJ (It’s not my job.) Some people define their job as the absolute minimal effort to be expended and not be penalized. It’s about laziness, lousy attitudes, and low esteem. Some people define it as pleasing and delighting the customer. It’s about pride, resourcefulness, and helping the organization. I’ve just returned from an eye doctor who is magnificent and has a great personality. But her technical assistant is a drip, with no personality who never utters a word like “please” or “thank you.” I tolerate her only because the doctor is so good. There are no consequences for her dull personality. This is all a matter of choice and it can determine repeat business, referral business, or no business. I don’t like virtual assistants and other third-parties because there are rarely consequences to perform well and not to perform poorly. If you own a boutique firm, I suggest you test with your clients how they believe they’re treated when dealing with your employees, who may be pleasing around you but can be like dark clouds with everyone else. It’s your money.