Innovating in the $1 Trillion Non-Alc Beverage Industry: Lessons from Kin Euphorics Founder Jen Batchelor after Selling 1 Million+ Servings

Ever thought about entering the non-alc industry? Jen Batchelor started Kin to transform the world’s oldest social ritual, drinking, into a conscious act of better being, rallying a community of sober-curious, sober-lite, and straight-up sober customers. She launched in 2017 - early in the non-alc movement - with her original functional, non-alcoholic beverage: High Rhode. I asked Jen to tell us how she took Kin from idea phase to launch, and on to sell over 1 million servings. *Don’t miss Jen talking about the ‘seasons of financing’ and how to find the right investors for your stage of business. **Since I recorded this episode, Jen has brought supermodel Bella Hadid on board as a cofounder of Kin Euphorics. Links Follow Female Founder World on Instagram: http://www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: http://www.instagram.com/jasminegarnsworthy Follow Kin Euphorics on Instagram: https://www.instagram.com/kineuphorics  Learn more about Jen and her company, Kin Euphorics: https://www.kineuphorics.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices