EPISODE · Nov 18, 2025 · 18 MIN
Innovating Insurance: Danny Collins Discusses X'S Sures Beginnings, Offerings, and Future
from COVER Magazine
Join Tony from Cover as he sits down with Danny Collins, the founder and CEO of X'S Sure. Danny shares the origin story of X'S Sure, from its inception in 2004 to its growth over the past two decades. They discuss the innovative solutions X'S Sure offers to cover gaps in traditional policies, such as excess cover, tire insurance, and more. Danny also touches on the challenges of maintaining relevance in a competitive market, the importance of strong broker relationships, and hints at exciting future developments for the company. Don't miss this insightful conversation packed with valuable industry insights and entrepreneurial wisdom.
What this episode covers
Join Tony from Cover as he sits down with Danny Collins, the founder and CEO of X'S Sure. Danny shares the origin story of X'S Sure, from its inception in 2004 to its growth over the past two decades. They discuss the innovative solutions X'S Sure offers to cover gaps in traditional policies, such as excess cover, tire insurance, and more. Danny also touches on the challenges of maintaining relevance in a competitive market, the importance of strong broker relationships, and hints at exciting future developments for the company. Don't miss this insightful conversation packed with valuable industry insights and entrepreneurial wisdom.
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Innovating Insurance: Danny Collins Discusses X'S Sures Beginnings, Offerings, and Future
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