EPISODE · Jun 3, 2026
InsForge — Leonard wouldn't ship this
from Lenny's Evil Twin's Podcast
Today's victim is InsForge — the "agent-native cloud infrastructure platform." They took every backend service a developer needs, bundled it into one platform, and then called it a new market category. Congratulations, you invented the cloud. Again. | Neighborrow had journalists writing love letters, users sending weekly fan emails, and startup competition wins — and zero people actually using the service. The founders themselves said it: "We were great in theory but not in practice." Read those InsForge testimonials again — every single one says "I tried it and it was good." Not one says "we replaced our infra stack with it and hit production." | InsForge is a late entrant paying 2026 prices to acquire developers who already have AWS, Supabase, Railway, and Render bookmarked. Sources from Lenny's Newsletter and Podcast: Positioning (Newsletter), The Subscription Value Loop: A framework for growing consumer subscription businesses (Newsletter), 10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell) (Podcast), The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft (Podcast), Why marketplaces fail (Newsletter)
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InsForge — Leonard wouldn't ship this
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