Inside An AI Acquisition: How Yana Welinder Built & Sold Kraftful To Amplitude

How do you build an AI product that delivers real value long before AI becomes a buzzword? In this podcast hosted by Products That Count CEO Hoda Mehr, Amplitude Head of AI and former Kraftful Founder Yana Welinder speaks on building AI-native products, staying relentlessly focused on real customer problems, and navigating the journey from startup to acquisition. Drawing from her experience taking Kraftful from early experimentation with large language models to being acquired by Amplitude, Yana shares practical lessons on product focus, founder-led growth, and what it truly takes to scale AI inside a large organization.