Inside Baseball: Edmunds SVP on New Campaign with LA Dodger Tommy Edman

Edmunds senior vice president of marketing Alison Anziska returns to the show for a discussion about the company's latest ad campaign featuring Tommy Edman of the Los Angeles Dodgers. In the spot, the aptly named Edman shows Angelenos how they can get valuations on their cars through Edmunds' upgraded vehicle appraisal tool. Anziska shares what Edmunds hopes dealers and consumers can come to understand about the vehicle appraisal process, how the Edmunds appraisal tool works and why LA is a hidden gem of car culture and the auto industry.