Inside Citizen: How Innovation, Eco-Drive & Super Titanium Shaped a Global Watchmaking Leader | Martin Mills

 What does it take to remain one of the world’s most respected watch brands for over a century?  In this exclusive WatchDNA interview, we sit down with Martin Mills, Vice President of Sales at Citizen Watch Canada, to explore the history, innovation, and philosophy behind one of Japan’s most influential watchmakers. Known for pioneering technologies such as Eco-Drive and Super Titanium™, Citizen has built its reputation on creating reliable, innovative, and accessible timepieces that combine everyday practicality with advanced engineering. In this conversation, Martin shares insights into Citizen’s remarkable journey, how the brand continues to evolve, and why innovation remains at the heart of everything they do. 💬 In this episode, we discuss: ⌚ Citizen’s heritage and growth into a global watchmaking powerhouse ☀️ The story behind Eco-Drive technology and its impact on the industry 🛡️ How Super Titanium™ delivers durability, comfort, and performance 🌍 The balance between innovation, craftsmanship, and everyday wearability 📈 How Citizen continues to stay relevant in a rapidly changing market 🔮 What’s next for one of Japan’s most iconic watch brands  Whether you’re a seasoned collector, a Citizen owner, or simply curious about modern watchmaking, this interview offers a fascinating look inside a company that has helped shape the future of timekeeping.  🎥 Hosted by WatchDNA | Where Time Connects Us All 📍 Explore more at: WatchDNA.com/Citizen ✨ Follow WatchDNA: 🌐 Website: WatchDNA.com 📸 Instagram: instagram.com/watchdna ▶️ YouTube: youtube.com/@watchdna 📱 TikTok: tiktok.com/@watchdna Stay tuned for more interviews, brand stories, and behind-the-scenes insights from the world of watchmaking. ⏱️  #Citizen #CitizenWatches #EcoDrive #SuperTitanium #JapaneseWatchmaking #WatchDNA #MartinMills #WatchIndustry #Horology #WatchCollectors #TimeConnectsUs