WatchDNA | Where Time Connects Us All

The Military’s Best Kept Secret?  MicroMilspec’s Henrik Rye on Custom Watches & Erling HaalandDiscover the brand | Read the article | Explore the collection👉 WatchDNA.com/MicromilspecFor more brands, access all links in one place:👉 Link in bio → WatchDNA.com/DiscoverHow did a brand-new watch company sell 400 watches in just two weeks to a military unit based only on a drawing? We sit down with Henrik Rye, the CEO and Co-Founder of MicroMilspec, to uncover the incredible origin story of this modern professional watch brand.From being unemployed and sitting in a watchmaker's store to designing custom timepieces for performance athletes like Erling Haaland and elite corporate directors, Henrik shares the vision behind their utility-first aesthetic.In this video, you’ll discover:✔️The secret behind their Grade 5 Titanium construction and 200m water resistance.✔️ The mystery of the stolen prototype and why collectors are desperate to get their hands on one.✔️ Why the US market has become their biggest fan base.✔️ A close look at their tactical data displays and 24-city time zone bezels.MicroMilspec is quickly becoming the reference point for modern professional watches. Watch until the end to see which prototype is turning heads! Timestamps:00:00 – The Mystery of the Stolen Prototype 00:26 – The Vision: Modern Professional Utility Watches 00:57 – How We Sold 400 Watches to the Military in 2 Weeks 01:35 – From Unemployed to Global Watch Brand 01:45 – Top Markets: Why the US is 40% of Business 02:05 – Custom Watches for Erling Haaland & Athletes 02:54 – Prototype Showcase: Grade 5 Titanium & Specs 03:33 – Tactical Features: 24 Time Zones & City Bezels 03:47 – Giveaway Contest & Viewer Poll #MicroMilspec #HenrikRye #MilitaryWatch #LuxuryWatches #WatchCollecting #ErlingHaaland #Horology #ProfessionalWatches #TitaniumWatch #ToolWatch #WatchReview #CustomWatches #WatchDNA #EDC #TacticalGear

The Secret Watch Show Next to Watches & Wonders You Need to Know (Time To Watches)Explore the event at: WatchDNA.com/TimeToWatchesWebsite: WatchDNA.comIG: ‪@watchdna‬ TikTok: WatchDNAEmail: [email protected] happens to independent watch microbrands when massive events like Baselworld cancel and the industry shifts entirely to Geneva?In this exclusive interview, WatchDNA host Thomas sits down with Christian Wipfli, the Founder and Director of Time To Watches. Christian explains how he launched this human-centric, highly collaborative watch exhibition to give smaller, independent watchmakers a premium, accessible platform in Geneva located just one minute away from Palexpo (home of Watches & Wonders) at the stunning Villa Sarasin.We discuss the rapid growth of the exhibition, the incredible human connections made within the watch community, and a massive new announcement: Time To Watches is expanding internationally with a new edition in Las Vegas in partnership with the prestigious Couture show! Christian breaks down the strategic B2B vs. B2C opportunities this opens up for watch brands aiming to break into the US luxury market.Finally, we get an exclusive look at the brand-new Alexander Award—the first-ever horology award dedicated entirely to the art of watch storytelling, marketing campaigns, photography, and social media communication.Explore the unique DNA of hundreds of independent watch brands in our directory at WatchDNA.comDon't forget to LIKE, COMMENT, and SUBSCRIBE for more insider watch event coverage, independent brand spotlights, and luxury horology newsVideo Timestamps0:00 - Introduction & The History of Time To Watches1:02 - Why Independent Brands Needed an Alternative to Baselworld1:30 - Finding the Perfect Location: From HEAD University to Villa Sarasin2:22 - The Human Connections of Independent Watch Shows3:13 - Huge Announcement: Time To Watches Launching in Las Vegas!3:37 - Strategic Partnership with Couture for the US Watch Market4:14 - The Alexander Award: Honouring the Best in Watch Storytelling5:23 - Award Ceremony Details & Wrap Up#TimeToWatches #WatchDNA #IndependentWatches #WatchesAndWonders #Microbrands #WatchCollector #GenevaWatchWeek #Horology #WatchShow #LuxuryWatches #WatchMarketing #AlexanderAward

Inside Watches & Wonders: Testing the Craziest New Luxury Releases! (TAG Heuer, Hublot & Zenith)Explore the collection at: WatchDNA.com/MaisonMonacoWebsite: WatchDNA.comIG: ‪@watchdna‬ TikTok: WatchDNAEmail: [email protected] from the showroom floor in Geneva. Join WatchDNA host Thomas and Leon from La Maison Monaco as they take you inside day one and two of Watches & Wonders to experience the most anticipated luxury watch releases of the year.First, we head over to TAG Heuer to look at their latest technical innovations. We dive into the groundbreaking TAG Heuer Monaco Evergraph, a skeletonised marvel that re-engineers the iconic square chronograph to reduce internal movement friction from four points down to just one—massively extending service intervals. We also get a look at the history of the Monaco, vintage Heuer dials, and discuss the upcoming Formula 1 Canadian Grand Prix activation happening at the Royalmount boutique in Montreal!Next, we explore the new direction of Hublot under CEO Julien Tornare. We examine the stunning Big Bang Reloaded collection in blue ceramic, green ceramic, and titanium, spotlighting the visible column-wheel at 6:00. Plus, we get a hands-on look at the ultra-exclusive, 200-piece limited editions designed for superstar athletes Kylian Mbappé and Usain Bolt (featuring a frosted carbon bezel and rose gold casing).Finally, we stop by Zenith to check out the Chronomaster Sport Skeleton, featuring an integrated micro-adjustment clasp system, alongside the breathtaking Zenith Chronomaster Original Triple Calendar (GFJ), crafted with an exotic green bloodstone dial and a yellow-gold case to mark the brand's 161st anniversary.Discover where to find these incredible novelties across Canada (Montreal, Quebec City, Ottawa) at WatchDNA.com/MaisonMonacoDon't forget to LIKE, COMMENT, and SUBSCRIBE for exclusive luxury watch reviews, lifestyle vlogs, and front-row coverage of global watch weeksVideo Timestamps0:00 - The Watches & Wonders Experience: Returning to Geneva0:46 - TAG Heuer Chronograph Innovations & Vintage History1:52 - Deep Dive: TAG Heuer Monaco Evergraph Frictionless Movement2:42 - Formula 1 Canadian Grand Prix & Montreal Boutique Activation3:22 - Hublot's New Vision: True Watchmaking Credibility4:25 - Hands-On: Hublot Big Bang Reloaded Ceramic Collection5:10 - Limited Editions: The Kylian Mbappé & Usain Bolt Big Bangs7:26 - Zenith New Releases: Quality Over Quantity Strategy8:08 - Zenith Chronomaster Sport Skeleton & Patented Micro-Adjust Clasp9:21 - Zenith Chronomaster Original Triple Calendar (GFJ) Green Bloodstone10:20 - Final Takeaway: Why Less Releases Mean Better Watches#WatchesAndWonders #WatchDNA #MaisonMonaco #TAGHeuerMonaco #HublotBigBang #ZenithWatches #LuxuryWatches #WatchCollector #Chronograph #Horology #WatchVlog #SwissWatches #F1Montreal

Explore the collection at: WatchDNA.com/NorqainWebsite: WatchDNA.comIG: ‪@watchdna‬ TikTok: WatchDNAEmail: [email protected] Legend Mark Streit on Norqain Watches: The Intersection of Hockey & LuxuryWhat happens when a Stanley Cup champion trades his skates for Swiss watchmaking? In this exclusive interview, NHL legend Mark Streit (Pittsburgh Penguins, Montreal Canadiens) dives into the origin story of Norqain, the independent Swiss brand that has become the Official Luxury Sport Watch of the NHL.Timestamps00:00 – The DNA of Norqain: Innovation and Hockey01:16 – Discovering Swiss watchmaking prestige in the NHL01:45 – Transitioning from Stanley Cup winner to Entrepreneur03:02 – What it’s really like to play in the NHL04:27 – Representing Switzerland as Olympic Captain05:15 – Partnering with Sidney Crosby: The Full Circle06:40 – Becoming the Official Watch of the NHL08:20 – Finding passion after professional sports09:55 – Why choose Norqain for your watch collection?11:25 – The values behind the brand: Humility and Grit12:40 – How to virtually try on Norqain watches#Norqain #MarkStreit #NHL #LuxuryWatches #SwissMade #Sidney Crosby #StanleyCup #WatchCollecting #HockeyLife #WatchDNA #IndependentWatchmaking #LuxurySportWatch #HockeyHistory #PittsburghPenguins #SwissWatches

The Renaissance of French Watchmaking: Inside the Pequignet ManufactureDiscover the authentic emblem of French haute horlogerie. In this exclusive interview at Watches and Wonders, we sit down with the President and CEO of Pequignet to explore how this historic brand is reviving the art of the French manufacture.From its roots in the 1980s as a design-focused brand for ladies to the 2010 launch of the groundbreaking Calibre Royale, Pequignet stands as a symbol of independence and engineering excellence. We dive into:The history of French watchmaking and Pequignet’s 50-year heritage.The engineering marvel of the Calibre Royale with its integrated complications.The Calibre Initial" and the brand's commitment to sustainable, local production (within a 50-mile radius!).A hands-on look at the new Royale Paris Chronograph and their elegant sport collections in titanium.If you value "French Touch" design paired with in-house mechanical innovation, Pequignet is a brand you need to know.Explore the collection & try them on virtually: WatchDNA.com/PequignetRead the full story and explore the brand in depth Discover more about the event-WatchDNA.com/WatchesandwondersDiscover the brand | Read the article-WatchDNA.com/PequignetFor more brands, access all links in one place:-Link in bio → WatchDNA.com/DiscoverTimestamps00:00 – Pequignet: The symbol of a unique French manufacturer01:04 – The origin story: From ladies' fashion to technical manufacture01:57 – Understanding the Calibre Royale: Integrated complications02:22 – The Calibre Initial: A modern, thin in-house movement03:20 – Defining luxury vs. high-premium value04:00 – Lifetime repairability and the 5-year warranty04:23 – Sustainability: Components sourced within 50 miles05:13 – Where to find Pequignet: Paris, Besançon, and beyond05:54 – Hands-on: The new Royale Paris Chronograph06:57 – Sport Elegance: Titanium and rubber strap innovations08:25 – Why Pequignet is the perfect "everyday" luxury watch#Pequignet #FrenchWatchmaking #LuxuryWatches #WatchesAndWonders #CalibreRoyale #FrenchManufacture #Horology #WatchCollecting #InHouseMovement #MadeInFrance #MechanicalWatches #WatchDNA #HauteHorlogerie #PequignetParis #WatchReview

For nearly 200 years, WOLF 1834 has been helping collectors protect, preserve, and enjoy their most treasured timepieces.In this exclusive WatchDNA interview, we sit down with Simon Wolf, CEO and fifth-generation owner of the family business, to explore the remarkable story behind one of the most respected names in watch accessories and storage solutions.From handcrafted watch boxes to cutting-edge watch winders and collector systems, WOLF has built its reputation by combining tradition, innovation, and timeless design. Simon shares how the company has evolved across five generations while remaining true to its founding mission: protecting the stories that watches carry.💬 In this episode, we discuss:⌚ The history of WOLF and its origins dating back to 1834👨‍👩‍👦 How five generations of the Wolf family have shaped the brand⚙️ The innovation behind WOLF’s watch winders and collector solutions🎨 Balancing craftsmanship, design, and technology🌍 The evolving needs of today’s watch collectors🚀 What’s next for one of the most iconic family-owned brands in the watch industryWhether you’re a seasoned collector or just beginning your watch journey, this conversation offers a fascinating look at the products and people helping preserve horological passion for generations to come.🎥 Hosted by WatchDNA | Where Time Connects Us All🔗 Discover the brand | Read the article 👉 WatchDNA.com/Wolf-1834🔗 Learn more about the COUTURE Show 👉 WatchDNA.com/Coutureshow🔗 Discover more brands 👉 WatchDNA.com/Discover📲 Follow WATCHDNA: 📷 Instagram: @WatchDNA 🐦 Twitter/X: @WatchDNA 👍 Facebook: WatchDNA 🎬 TikTok: @WatchDNA#WOLF1834 #SimonWolf #WatchDNA #WatchCollectors #WatchWinder #LuxuryAccessories #Horology #WatchStorage #FamilyBusiness #COUTUREShow #TimeConnectsUsAll

The "Infinity Mirror" Watch? Hidden Gems of Independent Watchmaking with KristoffSometimes the best part of a watch trade show isn't at the booths, but in the chance meetings with visionary creators. In this exclusive sit-down, we meet Kristoff, a unique "gallerist" of horology who views the watch case as a frame and the dial as a canvas.Discover a brand built on the philosophy of My humans, through humans, for humans. We take a deep dive into his debut collection, featuring:The Antarctica Interpretation: A stunning study on frozen water and the subtle light effects of ice.The Infinity Dial: A mesmerising design that mimics the infinity mirror" effect, creating waves of expansion on the wrist.The Lunat: A sun-shaped masterpiece inspired by the French Renaissance and the artistic freedom of that era.If you love artisan watches, independent watchmakers, and timepieces that tell a deeply human story beyond just the movement, this is a must-watch.Learn more about the world's most unique watch brands: WatchDNA.comClear Short Timestamps:0:00 – Finding Hidden Gems: Meeting Kristoff0:25 – The Brand Philosophy: Watches as Art Frames0:48 – The "Antarctica" Dial: Capturing Frozen Water1:05 – The "Infinity" Watch: A Mirror for Your Wrist1:20 – Renaissance Inspiration: The Lunat Sun Shape1:40 – Final Thoughts: A Human Story in Watchmaking#IndependentWatchmaking #ArtisanWatches #LuxuryWatches #WatchCollecting #Horology #UniqueWatches #WatchDesign #KristoffWatches #WatchDNA #Microbrands #WatchArt #LuxuryLifestyle #WatchMaker #InfinityMirror #WatchReview

The Best Affordable Watches for 2026? Ice-Watch x Apple "Find My" Tech & Swiss Made RevealsCould this be the ultimate peace-of-mind for parents? We sat down with Jean-Pierre Lutgen, the founder and CEO of Ice-Watch, to discuss their game-changing new technology. Known for their colorful silicone DNA and accessible luxury, Ice-Watch is now the first in the industry to integrate Apple Find My technology directly into their timepieces.In this exclusive interview, we explore:The Apple Find My Agreement: How you can now track your children's location directly from your iPhone without a bulky, expensive smartwatch.Ice-Watch DNA: Why they focus on high-quality silicone, vibrant colors, and affordability.The Kids & Sports Collections: A look at the new ICE Smart Junior 3.0 and geolocatable analog models.Watch People: Introducing their brand-new Swiss-Made sister brand for collectors who want that premium "Swiss Made" label with Ice-Watch’s signature style.With over 5,000 locations worldwide, Ice-Watch is redefining what an "accessible" watch can do. Whether you're a fashion lover or a concerned parent, this 2026 collection has something for everyone.🔗 Discover more: ⌚️ WatchDNA.com 📲 Follow WATCHDNA: 📷 Instagram: @WatchDNA 🐦 Twitter: @WatchDNA 👍 Facebook: WatchDNA 🎬 TikTok: @WatchDNATimestamps:0:00 – Intro: Meet Jean-Pierre Lutgen, CEO of Ice-Watch0:35 – The Ice-Watch DNA: Color, Silicone, and Quality0:55 – Game-Changer: Apple Find My Integration for Kids1:25 – The Origin Story: Mixing Fashion with Tech1:50 – Exploring the Collection: Smartwatches & Analog Styles2:20 – Kids Smartwatches: Safety without the Subscription2:50 – Introducing "Watch People": The New Swiss-Made Brand3:20 – Global Reach: Where to find Ice-Watch in 20263:50 – Final Thoughts & How to Buy#IceWatch #AppleFindMy #SmartwatchForKids #JeanPierreLutgen #WatchCollecting #TechNews #ParentingHacks #SafetyFirst #LuxuryWatches #SwissMade #WatchDNA #FashionWatches #Innovation #AppleTech #IceSmart

Can a watch be more than a timepiece? In this episode of WatchDNA, we sit down with Tyler Worden, founder, designer, and creative force behind Worden Watch, a brand that approaches watchmaking as a form of wearable art. Known for creating handcrafted timepieces that blur the line between horology, sculpture, and artistic expression, Tyler has built a brand focused on originality, craftsmanship, and individuality. Every watch is thoughtfully designed and meticulously crafted, resulting in pieces that are as much conversation starters as they are instruments for telling time.  💬 In this episode, we discuss: ⌚ The story behind Worden Watch and its artistic vision 🎨 How Tyler transforms ideas into handcrafted wrist sculptures 🛠️ The design and creation process from concept to finished timepiece ✨ Why craftsmanship and originality remain at the heart of the brand 🌍 The growing appreciation for independent and artisan watchmaking 🚀 What’s next for Worden Watch and its future collections? For collectors who appreciate creativity, craftsmanship, and independent watchmaking, this conversation offers a fascinating look inside one of the industry’s most unique artistic voices.  🎥 Watch the full story and discover the world of Worden Watch.🎥 Hosted by WatchDNA | Where Time Connects Us All🔗 Read more: WatchDNA.com/Worden📲 Subscribe for more: YouTube.com/@WatchDNA 🔗 Discover more: ⌚️ WatchDNA.com  📲 Follow WATCHDNA: 📷 Instagram: @WatchDNA 🐦 Twitter/X: @WatchDNA 👍 Facebook: WatchDNA 🎬 TikTok: @WatchDNA Stay tuned for more interviews, independent brand spotlights, and behind-the-scenes stories from the world of watchmaking. #WordenWatch #TylerWorden #IndependentWatchmaking #ArtisanWatchmaking #WatchDNA #WatchCollectors #HandcraftedWatches #Horology #CanadianWatchmaking #TimeConnectsUsAl 

What does it take to bring a historic watch brand back to life? At the HKTDC Hong Kong Watch & Clock Fair 2025, WatchDNA had the privilege of sitting down with Hakim El Kadiri, founder of the modern Elka Watch Co., to discuss the remarkable revival of a name that first appeared in Amsterdam nearly 150 years ago. Originally founded in 1877, Elka built a reputation for producing pocket watches, precision timepieces, and tactile watches designed for the visually impaired. After disappearing from the market in the 1970s, the brand was reborn in Switzerland in 2022 with a renewed vision—combining heritage-inspired design with contemporary watchmaking. In this conversation, Hakim shares the story behind Elka’s revival, the challenges of resurrecting a historic brand, and his philosophy for creating watches that feel authentic, timeless, and meaningful. 💬 In this episode, we discuss: ⌚ The fascinating history of Elka and its origins in Amsterdam 🇨🇭 Why the brand was revived in Switzerland decades later 🎨 Balancing heritage, authenticity, and modern design 🚀 The challenges of launching an independent watch brand in today’s market 🌍 What makes Elka stand out in a crowded landscape of microbrands and independents 🔮 The future vision for Elka Watch Co. For collectors and enthusiasts who appreciate independent watchmaking and meaningful brand stories, Elka is a name worth discovering. 🎥 Hosted by WatchDNA | Where Time Connects Us All 🔗 Read more: WatchDNA.com/Elka 📲 Subscribe for more: YouTube.com/@WatchDNA 🔗 Discover more: ⌚️ WatchDNA.com 📲 Follow WATCHDNA: ● 📷 Instagram: @WatchDNA ● 🐦 Twitter/X: @WatchDNA ● 👍 Facebook: WatchDNA ● 🎬 TikTok: @WatchDNA  Stay tuned for more interviews, brand discoveries, and behind-the-scenes stories from the global watch industry. #ElkaWatches #HakimElKadiri #IndependentWatchmaking #SwissWatchmaking #WatchDNA #HongKongWatchFair #WatchCollectors #MicrobrandWatches #Horology #TimeConnectsUsAll

What does it take to preserve the legacy of an iconic luxury brand while shaping its future for a new generation? In this exclusive WatchDNA interview, we sit down with Coralie Charriol, daughter of founder Philippe Charriol and the creative force leading the brand into its next chapter. Known around the world for its distinctive cable-inspired designs and unique blend of Swiss craftsmanship and contemporary elegance, Charriol has built a legacy that extends far beyond traditional watchmaking. In this conversation, Coralie shares the story behind the brand, the values that continue to guide its evolution, and her vision for the future. 💬 In this episode, we discuss: ⌚ The history and legacy of Charriol and founder Philippe Charriol ✨ How Coralie Charriol is bringing a fresh perspective to the family business 🎨 The inspiration behind Charriol’s distinctive design language 🇨🇭 The importance of Swiss craftsmanship and attention to detail 🌍 Building a luxury brand that balances heritage, innovation, and modern lifestyle 🔮 The future of Charriol and what collectors can expect next  Whether you’re a watch enthusiast, a luxury brand aficionado, or simply interested in entrepreneurship and family business success stories, this interview offers a fascinating look inside one of Switzerland’s most recognizable luxury brands. 🎥 Hosted by WatchDNA | Where Time Connects Us All 📍 Explore more at: WatchDNA.com/Charriol ✨ Follow WatchDNA: 🌐 Website: WatchDNA.com 📸 Instagram: instagram.com/watchdna ▶️ YouTube: youtube.com/@watchdna 📱 TikTok: tiktok.com/@watchdna  Stay tuned for more interviews, brand stories, and behind-the-scenes insights from the world of watchmaking. ⏱️ #Charriol #CoralieCharriol #SwissWatchmaking #LuxuryWatches #WatchDNA #WatchCollectors #SwissMade #Horology #LuxuryLifestyle #TimeConnectsUsA 

 What does it take to remain one of the world’s most respected watch brands for over a century?  In this exclusive WatchDNA interview, we sit down with Martin Mills, Vice President of Sales at Citizen Watch Canada, to explore the history, innovation, and philosophy behind one of Japan’s most influential watchmakers. Known for pioneering technologies such as Eco-Drive and Super Titanium™, Citizen has built its reputation on creating reliable, innovative, and accessible timepieces that combine everyday practicality with advanced engineering. In this conversation, Martin shares insights into Citizen’s remarkable journey, how the brand continues to evolve, and why innovation remains at the heart of everything they do. 💬 In this episode, we discuss: ⌚ Citizen’s heritage and growth into a global watchmaking powerhouse ☀️ The story behind Eco-Drive technology and its impact on the industry 🛡️ How Super Titanium™ delivers durability, comfort, and performance 🌍 The balance between innovation, craftsmanship, and everyday wearability 📈 How Citizen continues to stay relevant in a rapidly changing market 🔮 What’s next for one of Japan’s most iconic watch brands  Whether you’re a seasoned collector, a Citizen owner, or simply curious about modern watchmaking, this interview offers a fascinating look inside a company that has helped shape the future of timekeeping.  🎥 Hosted by WatchDNA | Where Time Connects Us All 📍 Explore more at: WatchDNA.com/Citizen ✨ Follow WatchDNA: 🌐 Website: WatchDNA.com 📸 Instagram: instagram.com/watchdna ▶️ YouTube: youtube.com/@watchdna 📱 TikTok: tiktok.com/@watchdna Stay tuned for more interviews, brand stories, and behind-the-scenes insights from the world of watchmaking. ⏱️  #Citizen #CitizenWatches #EcoDrive #SuperTitanium #JapaneseWatchmaking #WatchDNA #MartinMills #WatchIndustry #Horology #WatchCollectors #TimeConnectsUs 

From cars to watches—and everything in between. In this episode of WatchDNA, we sit down with Justin Mastine-Frost, Director of Digital Content at SHARP Magazine, to discuss his unique journey through automotive and watch journalism, where a passion for design, engineering, craftsmanship, and storytelling connects two fascinating worlds. Justin shares his perspective on the evolution of media, the importance of authenticity in content creation, and how enthusiasm and curiosity continue to shape both the automotive and horological communities. 💬 In this conversation, we explore:  ⌚ The deep connection between watches and cars—and why enthusiasts are often drawn to both 🏎️ How design, performance, and engineering influence collectors across industries 📱 The evolving role of digital media, content creation, and storytelling ✍️ Justin’s personal project, “Cursive Perspective,” and the value of slowing down in a fast-paced digital world 🌍 Favourite watches, memorable wrist shots, GMTs, and the brands that continue to inspire him  At WatchDNA, conversations like these embody our mission to educate, entertain, and connect the global watch community through meaningful stories and authentic voices.  🎥 Hosted by WatchDNA | Where Time Connects Us All 🔗 Discover more: ⌚ WatchDNA.com 📲 Follow WATCHDNA: 📷 Instagram: @WatchDNA 🐦 Twitter/X: @WatchDNA 👍 Facebook: WatchDNA 🎬 TikTok: @WatchDNA  #JustinMastineFrost #SHARPMagazine #WatchDNA #WatchJournalism #Horology #CarCulture #WatchCollectors #GMTWatches #LuxuryWatches #WatchCommunity #TimeConnectsUsAl 

What happens when a pilot asks a simple question: “Why would you only offer one color for women?” In this episode of WatchDNA, we sit down with Abingdon Mullin, founder of Abingdon Watches, to discuss how she built a brand dedicated to creating professional-grade timepieces for women who demand performance, functionality, and style. Originally inspired by her aviation career, Abingdon set out to challenge industry stereotypes by designing watches that are purpose-built for pilots, divers, racers, and adventurers—not simply smaller versions of men’s watches. In this conversation, we explore: ✈️ The origin story of Abingdon Watches and its roots in aviation  🕰️ Why women deserve professional tool watches designed with their needs in mind  ⚙️ Quartz vs. automatic movements and how different users benefit from each  🌊 The inspiration behind the Amelia, Jackie, Jordan, Catherine, Nadia, Elise, and WASP collections  🏁 How aviation, racing, diving, and exploration continue to influence the brand  💡 The importance of empowering more women as creators, entrepreneurs, leaders, and innovators within the watch industry  For nearly two decades, Abingdon Watches has challenged conventions and proven that professional timepieces for women can be both highly functional and beautifully designed.  Filmed on location in Las Vegas during the JCK and COUTURE shows, this episode is a conversation about entrepreneurship, equality, craftsmanship, and the future of watchmaking.  🎥 Hosted by WatchDNA | Where Time Connects Us All 🔗 Discover Abingdon Watches: WatchDNA.com/Abingdon 🔗 Discover more: ⌚ WatchDNA.com 📲 Follow WATCHDNA: 📷 Instagram: @WatchDNA 🐦 Twitter/X: @WatchDNA 👍 Facebook: WatchDNA 🎬 TikTok: @WatchDNA  #AbingdonWatches #WomenInWatchmaking #WatchDNA #JCKLasVegas #COUTUREShow #AviationWatches #DiveWatches #WomenInBusiness #IndependentWatchmaking #TimeConnectsUsA 

In a watch industry often defined by rapid launches and familiar designs, Tessé Watches has chosen a different path—one rooted in clarity, purpose, and thoughtful execution. Founded in 2024 by Thomas Brissiaud, Tessé is an independent microbrand built around a simple philosophy: create meaningful timepieces without compromise. At the heart of the brand is the Michel GMT, a Swiss-made watch designed to prioritize balance, functionality, and timeless aesthetics over fleeting trends. In this episode, we sit down with Thomas to discuss the inspiration behind Tessé, the journey of launching an independent watch brand, and why building something intentionally can be more rewarding than chasing the latest market trends. 🎯 In this episode: The story behind Tessé WatchesThe inspiration and philosophy of founder Thomas BrissiaudWhy the Michel GMT avoids common design clichésThe challenges of launching an independent watch brandWhat it means to build something slowly, thoughtfully, and with purpose 🔗 Read more: WatchDNA.com 📲 Subscribe for more: YouTube.com/@WatchDNA 📲 Follow WATCHDNA:📷 Instagram: @WatchDNA🐦 Twitter/X: @WatchDNA👍 Facebook: WatchDNA🎬 TikTok: @WatchDNA Stay tuned for more conversations with watchmakers, entrepreneurs, collectors, and industry leaders from around the world. #TesseWatches #ThomasBrissiaud #MichelGMT #WatchDNA #IndependentWatchmaking #MicrobrandWatches #SwissMade #WatchCollector #Horology #TimeConnectsUsAll 

We had the pleasure of meeting the NORQAIN team at COUTURE Las Vegas to learn more about one of the fastest-growing independent names in Swiss watchmaking. Founded in 2018, NORQAIN is an independent Swiss watch brand driven by adventure, authenticity, and innovation. In this episode, we explore the brand’s inspiring journey, the vision behind its creation, and how it continues to forge its own path in the highly competitive world of luxury timepieces. From its family-owned roots to its commitment to quality, performance, and community, discover what makes NORQAIN a brand that resonates with modern watch enthusiasts around the world.  🔗 Discover more: ⌚️ WatchDNA.com 🎥 Full video on our channel: YouTube.com/@WatchDNA  📲 Follow WATCHDNA: 📷 Instagram: @WatchDNA 🐦 Twitter/X: @WatchDNA 👍 Facebook: WatchDNA 🎬 TikTok: @WatchDNA  Stay tuned for more exclusive interviews, brand stories, and behind-the-scenes coverage from the world’s leading watch and jewellery events. #NORQAIN #SwissWatches #WatchDNA #IndependentWatchmaking #CoutureShow #LuxuryWatches #SwissMade #WatchCommunity #TimeConnectsUsAll 

During our visit to the March LA.B boutique in Paris, we explored what makes this French watch brand stand out—blending heritage, vintage inspiration, and a distinctly Parisian spirit.Guided by a member of the March LA.B team, we had the opportunity to discover the brand’s unique approach to watchmaking and see firsthand how its collections combine timeless design with contemporary elegance.In this episode of WatchDNA Open Dial, Thomas takes you inside the world of March LA.B, where French style, creativity, and horological passion come together to create truly distinctive timepieces.📍 Explore more at: WatchDNA.com/MarchLAB 🎥 Full video on our channel: YouTube.com/@WatchDNA✨ Follow WatchDNA: 🌐 Website: WatchDNA.com 📸 Instagram: instagram.com/watchdna ▶️ YouTube: youtube.com/@watchdna 📱 TikTok: tiktok.com/@watchdnaStay tuned for more interviews, brand discoveries, and behind-the-scenes insights from the world of watchmaking. ⏱️#MarchLAB #WatchDNA #ParisDesign #FrenchWatchmaking #OpenDial #IndependentWatchmaking #WatchCulture #RetroModern #TimeConnectsUsAll

At the Canadian Watches & Jewelry Show in Montreal, WatchDNA sat down with Grigor, Service Ops Director & Head Watchmaker at  Birks Group, to explore the evolving world of watchmaking.In this conversation, Grigor shares his insights on preserving traditional watchmaking craftsmanship while embracing modern technologies, the growing need to train the next generation of watchmakers, and the challenges and opportunities facing the industry today.Whether you’re a collector, enthusiast, aspiring watchmaker, or simply curious about the future of horology, this episode offers a fascinating look inside one of the industry’s most respected crafts.Watch the full interview and join the conversation on how we can keep this timeless profession alive for generations to come.Discover more: ⌚  WatchDNA.comFollow WatchDNA: 📸  Instagram @WatchDNA 🐦  X @WatchDNA 👍  WatchDNA on Facebook 🎬  TikTok @WatchDNASpecial thanks to Grigor for sharing his expertise and passion for the craft.#WatchDNA #Watchmaking #Horology #Birks #CanadianWatchesJewelryShow #Watchmaker #LuxuryWatches #TimeConnectsUsAll

We caught up in Vegas to talk about function, legacy, and why Fortis is still one of the few brands building watches with real utility in mind.In this exclusive WatchDNA conversation, we dive into what sets  Fortis Watches apart in a world of overdesigned showpieces: 🛠️ Watches engineered for real missions 🛰️ Proven performance in aviation and space 🕹️ Purpose-driven design, nothing extraIf you're looking for watches that work harder than they look, this is your kind of luxury.🔗 Read more: WatchDNA.com/Fortis📲 Subscribe for more: YouTube.com/@watchdna🔗 Discover more: ⌚️ WatchDNA.com 📲 Follow WATCHDNA:● 📷 Instagram: @WatchDNA● 🐦 Twitter: @WatchDNA● 👍 Facebook: WatchDNA● 🎬 TikTok: @WatchDNA#Fortis #WatchDNA #ToolWatch #MissionReady #VegasWatchTalk #SwissWatches #BuiltToPerform

We had the honour of meeting Sophia Chong, the vision behind Hong Kong Watch & Clock Fair 2025, one of the most important stages for the luxury watch industry.What makes this fair so unique is how it blends tradition with innovation. In Hong Kong, the world of watches comes alive: heritage brands, independent creators, and collectors all come together in one place. Under Sophia Chong’s leadership, Hong Kong Watch & Clock Fair continues to grow as a true global hub for luxury timepieces.If you’re into luxury watches, fascinated by watch fairs, or just curious about the energy of Hong Kong’s watch scene, this video gives you a closer look.🔗 Discover more: ⌚️ WatchDNA.com 📲 Follow WATCHDNA: 📷 Instagram: @WatchDNA 🐦 Twitter: @WatchDNA 👍 Facebook: WatchDNA 🎬 TikTok: @WatchDNA#ClocksAndWatches #SofiaChong #HongKongWatches #LuxuryWatches #WatchFair #WatchDNA

It started with watches, but with U-BOAT, the conversation doesn’t stay on the wrist for long.Boats, cars, power, design, and the kind of mindset that doesn’t ask for permission are the keys to the U-boat universe.This is more than a timepiece. It’s a way of moving through the world. 📰 More at: WatchDNA.com/Uboat🔗 Discover more: ⌚️ WatchDNA.com📲 Follow WATCHDNA: 📷 Instagram: @WatchDNA 🐦 Twitter: @WatchDNA 👍 Facebook: WatchDNA 🎬 TikTok: @WatchDNA#UBoat #WatchDNA #BigBoyEnergy #BoatsAndWatches #WatchTalk #NoRulesDesign #BuiltDifferent

What does it take to build a brand that speaks the language of precision, purpose, and bold design? In this exclusive interview, Carlos Rosillo, co-founder and CEO of ‪Bell & Ross‬  opens up about more than watches; he discusses building a philosophy.From designing instruments that serve professionals in extreme conditions to shaping one of the most recognizable silhouettes in modern watchmaking, Carlos reflects on the values that drive Bell & Ross and the creative risks they’re still willing to take.A must-watch for those who see timepieces as more than accessories but as tools, statements, and stories.🔗 Discover more:⌚ WatchDNA.com/Bell-RossFollow WATCHDNA:Instagram: @WatchDNATwitter: @WatchDNAFacebook: WatchDNATikTok: @WatchDNAConnect with Bell & Ross:Instagram: @BellAndRossWebsite: bellross.comSpecial thanks to Carlos Rosillo and the Bell & Ross team for their openness and time.

We’re on location for the Canadian premiere of Tissot’s latest innovation, the PRC 100 Solar—and in the presence of the Canadian Tissot brand manager and our WatchDNA contributor Cagdas for an exclusive look at this game-changing timepiece.🎥 Filmed in the heart of Toronto, this launch brings you closer to the innovation, design story, and future of solar-powered Swiss watchmaking. Whether you’re a longtime Tissot enthusiast or discovering the brand for the first time, this is one premiere you won’t want to miss.🕵️‍♂️ Want to learn more about Tissot?👉 Visit WatchDNA.com/Tissot💬 What do you think of the new PRC 100 Solar? Drop your thoughts in the comments!🔔 Don’t forget to like, subscribe, and hit the bell to stay updated with the latest in the world of watches.#Tissot #PRC100Solar #WatchDNA #CanadianPremiere #Toronto #SwissWatches #SolarWatch #TissotCanada #WatchLaunch

In this episode, co-host Çağdaş Önen sits down with WatchDNA Founder Thomas J. Sandrin to explore the story behind a platform dedicated to educating, entertaining, and connecting watch enthusiasts around the world while helping preserve and celebrate watch culture for future generations.Invited by Çağdaş to discuss the inspiration and vision behind WatchDNA, Thomas opens up about:✅ The mission of WatchDNA and how it’s building a global community of watch lovers✅ His journey through the luxury watch industry✅ Key trends and forecasts shaping the watch industry in 2025Thomas shares how he turned a lifelong passion for timepieces into a thriving platform, proving that watch culture extends far beyond the watches themselves.If you’re a watch lover, collector, or simply curious about the world of horology, this interview is for you. ⌚