Inside Curio’s TikTok Formula: From 0 to 1.3M Followers and 15:1 ROAS

From zero to 1.3 million followers, Curio has helped brands achieve explosive growth through TikTok’s short-form power. Founder Josh Aven shares how his Los Angeles-based agency turned brands with no TikTok presence into viral engines while driving a 15:1 ROAS and 10x revenue growth for one of the top-performing TikTok Shops in the U.S.Josh breaks down how his team leverages TikTok’s trend cycles, creator-led storytelling, and data-driven planning to outperform expectations. From building a rebrand that hit 4x its impression goal to achieving an annual benchmark by May, he reveals how Curio’s agile creative process and close collaboration with TikTok have made the platform an unmatched growth channel for both Fortune 50 clients and fast-scaling DTC brands.What You’ll Learn in This Episode:How Curio grew a client’s TikTok account from 0 to 1.3M followers in 18 monthsThe strategy behind driving a 15:1 ROAS and 10x revenue growth through TikTok ShopHow to build high-performing creative by testing short-form content and following trend signalsWhy rebrands that blend music, messaging, and visual storytelling can 4x impression goalsHow strong relationships with TikTok reps and internal teams unlock ad credits and campaign advantages—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.