Inside Editora: Julie Drazen's No-Fluff Approach to Real Estate Video

The Listing Bits Podcast is now available on your favorite podcast player! Overview Greg Robertson sits down with Julie Drazen, founder of Editora, to talk about her background in film and commercial editing and how that experience led to building a fast, opinionated video-editing platform for real estate agents. Julie explains how Editora uses AI as a behind-the-scenes tool (not a replacement for craft), why simplicity and taste matter in listing videos, and how the product is designed to save agents time while keeping branding consistent across brokerages.  Key Takeaways Julie's career in commercial editing and documentary filmmaking shaped Editora's focus on storytelling, pacing, and taste. Editora automates listing videos from professional photos, handling shot selection, order, scripts, and voiceover with AI assistance. The platform prioritizes simplicity: fewer choices, consistent branding, and no flashy transitions or gimmicks. Agents can create videos quickly on desktop or mobile, including status updates like "just listed," "under contract," and "sold." Pricing tiers launch February 1, with a free first listing video and scalable options for solo agents, teams, and brokerages. Links Editora   AppStore Link    Julie's LinkedIn Contact Julie: [email protected] Sponsors Aligned Showings — MLS-owned showing software built to simplify scheduling, improve communication, and keep MLS data where it belongs. Giant Steps Job Board – Built for organized real estate and PropTech, not generic tech bros and recruiters who don't know what an MLS is. Production and editing services by: Sunbound Studios