EPISODE · Jan 28, 2026 · 48 MIN
Inside Hacking the Human Mind: lessons from the world’s most effective brands
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode, we celebrate our new book Hacking the Human Mind. We share our favorite chapters, unpack the behavioral science behind the brands featured, and reflect on what we’d add if we were writing it again.
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Inside Hacking the Human Mind: lessons from the world’s most effective brands
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