Inside IAAPA’s Haunting Grounds 2025

IAAPA Expo 2025 underscored a clear trend: seasonal events continue to grow, even as IAAPA’s Haunting Grounds remains a modest pavilion compared to dedicated Halloween shows like TransWorld. This year’s exhibitors highlighted how operators are expanding fall and holiday offerings with modular scenic design, interactive environments, AR overlays, and family-friendly installations. In this episode, you’ll hear the full interviews with IAAPA’s Chief Operating Officer and Executive Vice President, Michael Shelton, and Sally Dark Rides, offering deeper insight into IAAPA’s strategic shift toward curated show-floor zones, the rising importance of food and beverage, and new dark-ride innovations coming to Kings Island and Doha Quest. You’ll also hear from all the exhibitors featured in the Haunting Grounds pavilion, including:Plague Productions, Nethercraft, IWG, Dogwood Entertainment, and Verse Immersive, each showcasing products designed to enhance seasonal and Halloween experiences. This episode is adapted from our on-site coverage at IAAPA Expo 2025. The full video tour of the Haunting Grounds is here.