Inside India's Incredible Motorcycle Culture with Asteride Founder Jitesh Surana | Ep. 156

Send us Fan MailIndia is home to one of the largest and most passionate motorcycle communities in the world, yet most riders outside the country know very little about it.Jitesh Surana, founder of Asteride, joins the One Gang Worldwide Podcast to explore the people, roads, and culture that make India one of the most fascinating places on Earth to ride. We discuss everything from Royal Enfield clubs and unforgettable motorcycle adventures to dealer partnerships, motorcycle tourism, rider safety, and how technology is helping bring riders together like never before.Whether you've ridden across India or have only dreamed about it, this conversation offers a fascinating look at a motorcycle culture unlike any other and the vision behind Asteride, a platform built to help riders discover new roads, connect with fellow enthusiasts, and make every ride more memorable.Connect with Jitesh:Website: https://asteride.co/LinkedIn: https://in.linkedin.com/in/jiteshsuranaYouTube: https://www.youtube.com/@asterideappInstagram: https://www.instagram.com/jiteshsurana/Check Out Our Sponsors:SAVE 20% on Milwaukee Leather motorcycle gear!✅ Use promo code: CW20🛒 Shop here: https://milwaukeemotorcycleclothing.comConnect with Cycles Worldwide:Facebook: https://www.facebook.com/cyclesworldwide/YouTube: https://www.youtube.com/@CyclesWorldwideInstagram: https://www.instagram.com/cyclesworldwidellc/Linkedin: https://www.linkedin.com/in/sergey-tokman-2a78a6284/TikTok: https://www.tiktok.com/@cycles.worldwideTimestamps:00:00 - Asteride: The One-Stop Hub for Riders00:21 - Podcast Intro – Jitesh Surana02:27 - Rapid-Fire Icebreaker06:21 - Epic Arunachal Ride Recap07:39 - Growing Up & First Bikes09:52 - Consulting Career Abroad12:10 - Royal Enfield Club Culture13:52 - India's Riding Club Scene16:03 - Motorcycle Gear Sponsor Spot16:55 - Riding Culture in India Today18:55 - Why Riding in India Is Different22:47 - The Idea Behind Asteride25:09 - Group Ride Challenges in India28:26 - Asteride Features Riders Love31:04 - Group Ride Discipline32:20 - Inside India's Motorcycle Scene34:22 - The Sweet Spot for Motorcycle CC35:51 - ATVs, UTVs & Indian Weddings39:21 - Yamaha XSR155 & Custom Culture41:35 - Mechanics & Service Challenges45:34 - Indian Motorcycle Brands Going Global47:03 - The Future of Electric Two-Wheelers48:37 - Building a Rider Community52:43 - Why Dealers Should Embrace Community54:31 - Incentives, Culture & Influencers57:40 - Asteride's Global Vision01:01:06 - Launching Asteride01:02:14 - New Features & Touring Plans01:03:39 - Where to Follow Jitesh & Asteride#JiteshSurana #Asteride #RoyalEnfield #MotorcycleCulture #IndiaMotorcycles #AdventureMotorcycling #MotorcycleTravel #RideTheWorld #OneGangWorldwide #PowersportsPodcast