Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In part three of the Inside Influence series, Richard Shotton and MichaelAaron Flicker explore Cialdini’s principles of commitment, consistency, and unity - revealing how small commitments, shared identity, and group belonging can dramatically shape persuasion and behavior.

Episode metadata supplied by the publisher feed · Published Jul 17, 2026

Embed this episode

Attribution link and audio player

NOW PLAYING

Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing

0:00 41:41

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?

This episode is 41 minutes long.

When was this Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episode published?

This episode was published on July 17, 2026.

Can I download this Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!