Inside Innovation: BDP's Justin Parsons Talks Transformative Design

Multidisciplinary design works best when architecture, interiors, engineering and strategy stop behaving like separate silos and start shaping one clear experience.Stephen Drew speaks with Justin Parsons of BDP about retail, residential and workplace design, the overlap between interiors and architecture, mentorship and what innovation looks like inside a large multidisciplinary practice.The conversation covers: How multidisciplinary teams connect architecture, interiors and engineering Why retail and workplace design are changing How home and office design now influence each other What applicants can learn from holistic design thinking How AI tools may support future design conversations ____▶️ Watch this episode on YouTube:https://www.youtube.com/watch?v=icqFXFFjYhk📝 Read the full write-up, with the key takeaways:https://architecturesocial.com/podcast/bdp-justin-parsons-transformative-design/Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:https://architecturesocial.com/The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:https://archademia.com/architecture-social/Use code ARCHSOCIAL10 for a discount on monthly or annual membership.____Chapters 00:00 Introduction to multidisciplinary design 05:00 Justin's route through art, design and architecture 10:00 Connecting architectural concepts and interiors 15:00 Retail, changing shopping centres and experience 20:00 Project examples and current work at BDP 25:00 Home, office and the overlap between work and living 30:00 Advice for applicants and holistic design thinking 35:00 AI imagery and design tools 40:00 Mentoring, future plans and Architecture Social reflections